Planning to launch a new product - Use this template to come upon the vision statement for it

Courtesy: Joel On Software

The product vision model helps team members pass the elevator test -- the ability to explain the project to someone within two minutes. It comes from Geoffrey Moore's book Crossing the Chasm. It follows the form:

• For (target customer)
• Who (statement of the need or opportunity)
• The (product name) is a (product category)
• That (key benefit, compelling reason to buy)
• Unlike (primary competitive alternative)
• Our product (statement of primary differentiation)

For example,

For embedded customers who require high performance and low cost wireless functionality, the MixMAC is a new architecture that uses “Minimum MIPS on the host and Minimum Memory on the NIC”. Unlike SoftMAC or BigMAC, MixMAC maximizes the performance by maximizing the utilization of available resources.