Wednesday, June 04, 2008

Ways to improve customer satisfaction for the
Real Estate Industry


I bought a flat in Ferrous in Faridabad. I have been interacting with them for the past 2 years and as a customer I have learnt things which I feel they miss and can improve upon. All of them are generic, so should help in improving Customer Satisfaction for anyone belonging to the Real Estate, provided they are willing to do these small things.
  1. If a customer has taken a Construction Linked Plan, make an Excel Sheet for the customer with a breakup on how much each installment would be. Provide this Excel Sheet to the customer and if anything changes in the sheet, provide a new one. I do not believe the company does not maintain such a sheet and if they do, then how much would it cost them to send it to the customer. Zero bucks.
  2. Send them a monthly update (kind of newsletter every 1st day of the month) on how things are progressing. It gives customer satisfaction and costs Zero Bucks. Sometimes even the news that not much progress has been made but we are on track can satisfy customers.
  3. Provide a tentative plan to the customer on when the next installement would be due. It helps the customer to organize their finances. Customer is not generally aware how much time it would take to meet the next milestone for the next installment. For ex. How will I know when the first floor is ready and after how much time 4rd floor would be ready?

Monday, June 02, 2008

How IPL can help Indian Cricket?

By now, probably everyone realizes that IPL will bring loads and loads of money to BCCI. Thats fine! But the question to be answered is "How will IPL help Indian Cricket (apart from financial power)?". In my opinion, IPL will help in the following ways:
  • Indians have been nuts under pressure (specially the old force). Everyone remembers how they lost to Pakistan in Chennai when Sachin got out. Its just one example. Yes, some in the new generation are changing it fast. IPL will only make this process much faster. Indians cannot handle pressure for long. That is why they are not best in Test, close to Best in One Day and Best in 20-20. With 20-20 success, Indian players will learn fast to handle pressure for longer durations and intelligent players will quickly carry it to the longer version.
  • Platform to perform. With each player winning matches for their teams in IPL, intelligent players will start doing it for India also. And with time, players will realize that it is a team game after all. No dependency on only Sachin or Dhoni or Yuvraj.
  • Lots of options. It will keep players always on their toes i.e. if selectors are intelligent enough to use the options.
  • Gives more power to the buerocracy. This does not sound good because people sitting outside the field will start calling the shots. Something which ICL scores over IPL. With so many players to choose from, things happening outside the cricket field can spoil it all. And thinking about how things work, this has more than 50% chance of happening.