WiMAX + Android + Ad-Based Revenue Model

WiMAX + Android + Ad-Based Revenue Model

What do the above three things have in common?

Google!

Google is the master of Ad-Based Business Model. Google is partnering with Sprint for providing a portal for WiMAX customers in US. Google is the key force behind Android which is the open source OS + SDK targeted at Mobile Software development.

Google has become synonymous with success during the best part of the decade gone by. If this is not enough to guarantee success for the WiMAX + Android combination, then following are the technical factors that I think would guarantee success for this combination:

• WiMAX network would be open network unlike cellular networks till now that are closed to third parties. Any operator would be free to develop applications and the best will win, unlike current cellular networks where you need to give a good part of your revenue to the cellular operators.
• Android is open source. You would have the power to change anything in the mobile phone and there would be infinite companies that would come up to develop applications on Android. What this means is lots of competition and it is no hidden secret that competition means win-win situation for customers.
• Ad-Based Business model: Would you mind if your call rate is cut to half if you agree to receive an advertisement after the call you have made? Half the cost you pay and half the cost of your call is paid by the company giving the advertisement. This could completely change the cellular world.